About Citizencentric
Citizencentric: building services that put citizens at the center.
"Citizencentric" refers to an approach, philosophy, or strategy that places the needs, preferences, and well-being of citizens at the forefront of decision-making and service delivery.
This concept is often used in the context of government, public sector services, and community planning, emphasizing the importance of understanding and addressing the concerns of the people being served.
Our Mission
A better future, led differently.
We envision thriving communities—where public institutions are bold, human-centered, and built for tomorrow. We spark change by growing citizen-centric leaders who are stewards for the planet and possibility—for the greater good of future generations.
Our Vision
Built in BC for BC.
Citizencentric exists to transform how leadership and learning are designed and delivered in the public sector—so that leaders become more responsive, resilient, relational and resourceful. We do this by designing practical, values-driven learning experiences, guiding change with empathy and foresight, and building the capabilities that help leaders and teams thrive—today and into the future.
Why We Do What We Do
Leadership development is broken. Only 23% of leaders rate their training as high-quality, while most organizations still struggle to develop the leaders they need.
The gap comes from two places:
What leaders learn
Programs don’t prepare leaders to meet society’s evolving needs in areas like healthcare, education, equity, sustainability, and wellbeing.
How leaders learn
Traditional retreats, coaching, and online content libraries are either expensive, passive, or hard to scale—and rarely lead to lasting change.
Meanwhile, managers are being asked to do more with less: lead hybrid teams, adapt to AI, and support mental health—all while reskilling at speed.
That’s why the future of leadership development must:
Focus on practical leadership habits that stick.
Build social learning that strengthens trust and relationships.
Scale across organizations, reaching every level of leadership.
Meet The Team
Advocate for disruption
Leads with 🔵 and 🔴 energy
Board Director, ACMP Vancouver
Formerly led at Accenture, Langara, BC Hydro and VCH
Becky Querido
Chief Experience Officer
Dana Troster
Head of Leadership Development Experiences
Psych Safety Geek
Leads with🔵 and 🟢 energy
Loves a long trip around the world.
Embeds diversity, equity and inclusion in life.
Ryan Valley
Ryan blends strategy, design, media, and technology to create digital experiences that extend the reach and impact of leadership development. He holds an MBA from the Schulich School of Business and a Master of Educational Technology from UBC, and is a Certified Leadership Coach and Prosci Certified Change Practitioner.
Head of Digital Experience & Technology
Suyu He
Suyu is a project manager, digital engagement coordinator, community organizer and educator with over five years of experience. Their work is rooted in years of organizing, campaigning and project management centering values of reciprocity and relationality. Suyu has designed and facilitated public education workshops and focus groups, organized communities of practice, and developed and delivered advocacy, storytelling and arts-based campaigns.
Digital Engagement and Community Outreach Manager
Maya Querido
Brand & Learning Experience Designer
Maya is a Toronto-based designer with five years of experience in marketing and design. She combines creativity and technical skill to craft thoughtful, polished work across brand, digital, and interactive media. Maya is a graduate of Algonquin College's Interactive Media Design program.
Our Shared Values
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We stand for stewardship. This means we decline projects that aren’t tied to United Nation’s Sustainable Development Goals (SDGs).
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We create lasting ripples of positive change by designing scalable solutions and collaborating with diverse changemakers and disruptors to co-create a better future.
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We are an extension of your organization's team and efforts, enabling capabilities so that they can bring their best to work.
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We stay curious and continuously learn and evolve our approach to mobilize leaders for a better tomorrow.
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Smooth as butter, we are the easiest partners you will ever work with, bringing our superpowers in project management and change management to help you get the outcomes you need delivered.
Our Impact
>24k
employees impacted
who deliver services to over citizens
5.6m
The Extended Citizencentric Network
The Citizencentric team is comprised of partner professionals who get things done. From the qualifications we carry to the engagements we’ve led, you can be rest assured that your desired outcomes will be met every time.
Justin Otteson
Learning Experience Designer
Leads with 🔴and 🟡 energy
Loves designing learning experiences that inspire action.
Shelley Saje-Ricci
Cultivates Safe Spaces
Proud Cree Métis woman from Treaty 6 Territory
Leads 🟢and 🔴 energy
Loves facilitating transformative sessions on anti-racism, equity, inclusion and allyship, truth and reconciliation.
Neuro-inclusive leadership specialist
Leads with 🟡 and 🟢 energy
Dares others to lead